Deano’s Super Premium Dog Food – Fish and Potato with Itch-Eeze (15kg)


DOG FOOD Discounts on Multi Bag Purchases.  

£6.00 OFF ANY 2 15kg BAGS Dog Food  
£14.00 OFF ANY 4 15kg BAGS Dog Food
£22.00 OFF ANY 6 15kg BAGS Dog Food  
£30.00 OFF ANY 8 15kg BAGS Dog Food

Mix & Match Discount Will Be Applied In The Cart

Deano's Super Premium Fish and Potato with Itch Eeze Deano's Super Premium Fish and Potato with Itch Eeze



Deano’s Super Premium Fish and Potato Dog Food with Itch-Eeze is especially formulated for Dogs with skin allergies/sensitivities.


Itch-Eeze is a natural formulation for dogs containing a unique blend of herbs to help dogs with itching and scratching.


This dog food has been developed with leading pet nutritionists.  A 100% Natural & Complete Hypoallergenic formula. So does not contain ingredients known to be allergens.  No Beef, Pork, Lamb, Chicken, Soya or dairy.  No Yeast, cereals, wheat or wheat gluten.


In addition It contains an incredible 44% fish with an intelligent blend of hydrolysed fish, fish meals and fish oil to help promote easy digestibility. Ideal for even the most sensitive of stomachs.


Added Omega 3 & 6 essential fatty acids, Zinc and Biotin will also help to maintain a healthy skin and coat. In addition it will help keep your dogs immune system healthy. We have also added lots of vitamins and minerals, especially relevant to great health.


Our super tasty Fish and Potato complete dog food is sure to be a winner with your dog, and we’re pretty sure the bowl will be licked clean each and every mealtime


Dog owners who choose to feed “Working Dog” food save 20% in the UK – as it is currently VAT Free!

The main difference in the content of  “working dog” is a slightly higher level of protein.  You may therefore choose to give your dog slightly less of our top quality food, and save even more


What’s in it for you and your dogs?

  • High Quality, Premium Ingredient, Complete, Natural and Balanced Vet Approved Formula
  • Hypo-allergenic, Wheat, Wheat Gluten and dairy free  – Great for those dogs with sensitivities
  • Potato – a highly digestible carbohydrate source and is also great alternative to grains
  • 100% Natural goodness with 44% Fish
  • Peace of mind that your dogs diet is Natural, Complete & Balanced
  • Packed full of  essential Vitamins, Minerals and Amino Acids – to maintain a healthy immune system
  • No cheap fillers to bulk the food out
  • Tasty, Palatable & easily digested – your Dog will LOVE this recipe
  • NO artificial Colours or Preservatives or any other artificial ingredients
  • Locally & traditionally sourced ingredients because we believe this to be important
  • Contains Omega 3 & 6 essential fatty acids, Zinc and Biotin to help maintain a healthy skin and coat
  • Contains Itch-Eeze to help with itching and scratching

We don’t put unnecessary ingredients into our dog food, we just ensure that every ingredient we use has a purpose and a benefit. Our pets rely on us to give them what they need – therefore you won’t go wrong with this range

Deano’s Super Premium Dog Food
Fish and Potato with added Itch-Eeze
Main Benefits

heart & pawsHypoallergenic & Easy On The Digestive System

We will not put anything into our recipes that are known to cause issues. Therefore you won’t find any Beef, Pork, Lamb, Chicken, Soya, Dairy, Yeast, cereals, wheat or wheat gluten in this dog food

heart & paws100% Natural Goodness With No Artificial Additives

We don’t use anything artificial in our foods – only the finest locally sourced ingredients that will give your dogs a healthy and tasty balanced diet. High quality ingredients provide high quality benefits. Developed with leading pet nutritionists and veterinary approved 

heart & pawsQuality Protein – Fit for Humans

We are very selective about what goes into our dog food, thats why we only use Human grade, quality ingredients.  

heart & pawsBetter Poops

Because our Super Premium Fish and Potato contains high levels of Fish and Potato, it has optimum palatability and encourages smaller firmer stools

heart & pawsA Tasty Experience Your Dog Will Love.

Deano’s focus on Taste, as well as ensuring a balanced diet. Your dog needs to find his food tasty, in order to eat it in the first place.  Even the fussiest of dogs love Deano’s

heart & pawsFeeding your Dog well, doesn’t have to cost the Earth

We try to be better than other brands in terms of Taste, Quality & Nutrition. We also try to keep our costs down, as low as possible in comparison to other brands. Deano’s offer top quality dog food at an affordable price.


The UK doesn’t currently charge VAT on Working Dog food, so we pass on the 20% savings to you.  Top Quality – doesn’t have to cost Top Dollar!

heart & pawsPeace of mind

Knowing that you are giving your dog the very best in nutrition and therefore contributing greatly to their health, wellbeing and happiness

Additional information

Weight 15 kg
Analytical Constituents

Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 3.5%, Crude Ash 8.5%.


44% Fish (Salmon 18%, Salmon Meal 8%, Blended Fish Meal 8%, Trout 7%, Salmon Oil 1.65%, Salmon Gravy 1.65%), 36% Potato (Dried Potato 18%, Dried Sweet Potato 18%), Pea Starch (7%), Sugar Beet Pulp, Lucerne, Sun ower Oil, Minerals, Vitamins, Itch-Eeze® (0.3%).

Bag Size

1 x 15kg Bag

Nutritional Additives

Vitamins: Vitamin A 14,450 IU, Vitamin D3 2,165 IU, Biotin 145 mcg; Trace Elements: Ferrous Sulphate Monohydrate 160 mg (Iron 50 mg), Zinc Sulphate Monohydrate 135 mg (Zinc 50 mg), Manganous Sulphate Monohydrate 105 mg (Manganese 35 mg), Cupric Sulphate Pentahydrate 60 mg (Copper 15 mg), Calcium Iodate Anhydrous 1.6 mg (Iodine 1 mg), Sodium Selenite 0.6 mg (Selenium 0.3 mg)

Feeding Guide

Feeding Guide:

Weight of Dog(kg) Grams Per Day
13 – 115 1 – 5
115 – 330 5 – 20
330 – 445 20 – 30
445+ 30+


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